How to set up an event organization company

How to set up an event organization company

The organization of events has been professionalized to such an extent that there are university-level careers, such as that of the prestigious French institute Le Cordon Bleu, which awards a diploma in this area.

Thus, setting up a company in this sector represents a business opportunity with interesting growth prospects, while requiring careful planning.

 

What is the organization of events?

To start, you should consider that the organization of events is the coordination of a series of activities that aim to provide services to a certain number of people gathered in a certain place during a period.

The reason for this meeting may be the launch of a product, a conference, a seminar, the opening of a sample, a fair, a corporate dinner, etc. The duration may be a few hours or days and the number of people who will attend is also variable.

Thus, for each type of event, a specific mode of organization and a repertoire of specific skills will be required, the most common being:

·       Evaluation and selection of suppliers.

·       Design of atmospheres and scenery.

·       Budget and quote planning.

·       Marketing and communication.

 

Define your client's profile:-

Regardless of the public that will attend the events, you must first have a knowledge of the sector to which the client you are prospecting belongs. Normally, this will be another company or an institution (educational, sports, social, cultural, professional, etc.).

The professional associations are a good front to offer your services. Just think of the numerous variants that exist of medical congresses, law seminars, engineering workshops, programmers workshops, etc.

 

Planning:-

A good part of the event organization work is carried out before the event itself , so it is essential to carry out a comprehensive and detailed planning of production and assembly activities, as well as the schedule to be fulfilled.

This stage requires fluid communication with the client to identify the objectives of the event and the steps that will be followed to achieve them. For this, it is important to have an efficient administrative sector , which will carry the sheets, schedules and budgets.

The events can have different dimensions, durations and number of public. Photo: iStock, Getty Images

 

Execution, registration and communication:-

With the clear idea of ​​the type of events that your company will organize and the team that you must have, the time comes for the execution of the services . At this stage, your event organization company will act on two main axes:

·       Operational: it is the entire physical part of the event and includes both the elements (tables, chairs, screens, projection equipment, audio, identification, catering, etc.) and its assembly (stage, rooms, auditoriums).

·       Communicational: includes the preparation of materials for the press (releases, interviews, personalities), for the participants (booklets, programming, posters, gifts) and attention during the event.

A good recommendation is that you hire a team to record and photograph the development of the events that your company is carrying out. With this, you will generate your own communication material to promote your company's services to new clients.

With the favorable business climate that economists predict for Peru, an event organization company presents many possibilities for success for entrepreneurs.

If you have any questions, suggestions or advice on this topic, comment below . Take the opportunity to share this content with your friends and collaborators, through social networks.

Courtesy:- Event management company in Lahore